Nimbus

Together with Nimbus’ founder, we positioned Nimbus as the 'lightest milk on the planet', inviting conscious consumers to enjoy the delicious oat milks through a cohesive brand experience that feels effortlessly positive and lightweight at every touchpoint — from the store, to shelves, to unboxing at home.

We designed and built the Nimbus direct-to-consumer experience to do more than just sell a product, it brings the mission to life. Built on a robust Shopify platform, the website delivers clear value messaging, guiding customers through the benefits of choosing a lighter, more sustainable plant milk. Flexible subscription options are designed to reduce waste, while a custom loyalty system rewards planet-first choices.

We also developed a live carton tracker, allowing customers to see their individual impact add up with every order, reinforcing Nimbus’ commitment to reducing waste.

Being the lightest milk on the planet isn’t just a product claim — it’s a philosophy. From the brand to the packaging to the photography, every detail reflects Nimbus’ mission to feel light in every way. The visual world is effortlessly positive, weightless, and full of lift.