Bite

Bite was founded by restaurant veterans who know the industry from back to front of house. We positioned Bite as the offering ‘for hospo, by hospo’, building a brand that brings to life their sophisticated digital offering while weaving in familiar hospitality motifs to the identity. Between the hand-drawn scribbles, restaurant lingo, and ‘back of house’ photography, the visual language is made to feel casual and recognisable to the hospitality scene.

The core of the brand’s activation is built on the community itself. We serve up familiar places and spaces for the people who serve us our food, and serve 'in the kitchen' interviews with passionate restauranteurs who have their own flavour to offer with the help of Bite.

We worked with Bite to extend their brand into a seamless digital experience. Building on the identity, we developed a robust design system that could flex across their entire platform, from onboarding to order delivery. The result is a cohesive, intuitive interface that strengthens the brand at every touchpoint, while setting Bite up to scale with confidence.