Lyka

Rebranding Australia’s fastest growing pet food company
Brand StrategyIdentity DesignPackagingExperience DesignBrand Activation

In a space dominated by unrecogniseable kibble engineered for shelf life, Lyka’s founder had a vision to disrupt the world of dog food and rewrite the narrative with an outrageous idea — feeding our puppers real food. Lyka's freshly made pet food is formulated with veterinary nutritionists, crafted for people who want the best for their furry ones. After some market validation with an early-stage brand, Lyka approached us to help take things to the next level and set up a foundation for growth.

Outcomes

  • Uncovered the brand's true positioning: For puppers living their best life.
  • Relaunched the brand, website and product to reflect Lyka’s premium offering.
  • Sales increased 6x in the first six months of rebrand.

For puppers living their best life

Together with Lyka’s founding team, we uncovered the brand’s true positioning — real food for puppers living their best life. This positioning inspires the brand’s core visual language, capturing the wagging tails, exuberant ‘zoomies’ and fluffy coats of thriving fur-babies, while reflecting the quality and sophistication of Lyka’s premium dog nutrition.

Establishing a D2C brand experience

We brought the brand to life on and off screen, building out the foundations of Lyka across the identity, digital onboarding, packaging and unboxing experience to establish a strong D2C presence. Since our collaboration, Lyka has seen roaring success, recently closing a $55m Series B and serving close to 20 million bowls of life-changing dog food.

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